Red Lion India held a Dealers' Convention on September 28 and 29 in Vadodara, Gujarat India at the Advance-Tech office, the main channel partner in the Pan India dealers' network. The dealers in the network will purchase Red Lion products directly from Advance-Tech. A total of 22 dealers were present at the two-day convention, some traveling up to 40 hours by train to attend.

Advance-Tech introduced the team, their organization, and business model to the participants. Red Lion presented Advance-Tech members with our corporate history, a brief product overview, Red Lion’s business strategy, introductory product training and fielded questions following the presentation.

Following the dealer’s convention, Red Lion presented a three-day detailed training program for Advance-Tech's internal Sales and Application engineer with the help of Arvind Gupta, a Red Lion Regional Manager based in Mumbai. The Advance-Tech engineer will provide front line support and Arvind will oversee the implementation of the operation and business plan.

Due to the vast geographical area of this region we will hold another meeting for other dealers at a different location in the future. These events will be the catalyst for more Red Lion business in India.